A New Linking Method You Need To Consider

It is substantially obvious to many success minded entrepreneurs that what works…works. But some online home business people who read too much of the wrong material, unknowingly get caught up in a tangled Web, (excuse the pun) of going nowhere fast. All the while trying to maintain a vast expanse of useless and untraficked Websites. The idea of trying to maintain and publish a large number of un-trafficked Sites, makes absolutely no sense, and is also the same reason we have so many garbage websites using up bandwidth, among other things. The big boys/Guru’s will tell you they own hundreds of them. Does this sound familiar? Maybe they do, but why do they still have to sell you their junk?

The whole spiel of this weeks Insider marketing tip is the new linking methods, or linking strategies being used by the more savvy Website owners. I do not consider traditional reciprocal linking a link campaign anymore, as that is old school thinking. This new form of linking goes way beyond the reciprocal theme that has been so entrenched in our minds from day 3 of the Internet marketing handbook, put out by someone who has probably never walked the walk. Reciprocal linking has changed so vastly in the past few years, that it’s new function has evolved way beyond the common, “you give me one, and I will give you one back, theme.” This is the basic concept of linking knowledge usually understood by the novice Web publisher.

Most Website publishers still think in terms of building a links page, or partner page with which you may exchange reciprocal links. (Reciprocal linking.) This is fine, but it just does not make the grade anymore as far as gaining popularity. It is also the easiest way of implementing a linking strategy for your home business, even though it can be very time consuming. You may have noticed that I have a partner page on my site that I set up years ago. I honestly cannot remember the last time I placed a link there. Most of my incoming reciprocal links are probably buried between hundreds of others on the sites I have partnered with in the past. And I do not even know if they are still active.

Now lets get to the heart of this matter, and see if we cannot ascertain what a search engine wants to see. You may think I am crazy after reading this, but to each his own

Most unseasoned and inexperienced Website publishers for the most part have a tough time realizing what it takes to make their Site tick in accordance to popular linking techniques. SE’s want a Website rich in content, we all know that. They also want References to other Sites with high quality content that is similar to the page you would place the referenced link on. Does that make sense? In other words, if you create a page about home business, do a search on any of the big 3 engines, and pick one of the top results that come up. This is a quick way of doing it, but I prefer to send my outgoing links to high trafficked, high page ranking forums, where the topic is similar.

Now you are probably asking yourself the question, “why the heck do I want to send someone away from my Website?” Well the answer is easy! “So shall we give, so shall we receive.” This is obviously not the common way of thinking among novice Webmasters, but is one of the reasons some win, and most others lose! And if you are worried about losing visitors, I always open up my outgoing links in a separate window. That way they are still on my Site. I also try to link to information pages with nothing to sell, or Sites that seem less interesting. This type of linking generosity can make one look like a great provider of information, and that is obviously what all Search Engines are looking for.

“But what about Incoming links?” you might ask. Well now I will give you a link to another page on my Website that explains how to generate incoming links for popularity. Inbound Links

More on Link Building Strategies And Development.

Note: A lot of professional web savvy marketers still use reciprocal linking, but the difference is in the way they place the links. They tend to use different pages of their site, as it pertains to the content of the reciprocal landing page. They in turn rely on the reciprocating party to do the same. This can be a time consuming chore, but it is not that complicated. And the benefits of such far outweigh the time involved!