Conversion Rates / Problems Part 2

In part one of Understanding Conversion Rates and Problems, we focused a bit on visitors as a targeted audience, types of traffic, and keywords, which need to be displayed in proper context. Also if you are running ads, are they specific enough to what you do? Your landing page should be properly organized, and in conjunction with what you do, but at the same time not strand visitors on your home page.

When taking the time to try and fix these problems associated with conversion rates, be sure to carefully monitor the results. If the problems still seem to persist, you may have a problem with the site itself! If this is true, and you have the right audience, a more affective approach may be in order. As your business grows, so should your rate of conversion. It is a natural fact of doing business both online and off!

Conversion rates and problems with Websites are apparent in many ways. If you are getting a generous amount of traffic, and many of your visitors are spending high time on Site, you are probably having trouble with a few key elements. Navigation can be one of them. Is your Website easy to navigate for finding certain topics, articles, products, customer service and contact information? If not, you need to re-tool and make sure that your Site provides easy to read and understand content. Do not be shy to ask a friend if you are not sure, as that strategy was one of my own turning points.

Some people also find it hard to even check links and make sure they are working properly. Some Web hosts even do this for you, but most do not. So you should also be aware of what happens when a static link does not function. You make no money from your efforts, and in-turn you wonder why this is happening. And it is even worse when you are paying for traffic. PPC campaigns can run you into a high cost nightmare if not handled properly, and non-functioning links will ultimately ad to the confusion.

Many of the conversion problems that the average Webmaster suffers from, and probably is not even aware of, is their value against the competition. By having something that is of value to your visitors at an appealing price is a standard tactic used by many successful online marketers. But when they add free information related to such, they often see repeat visits from the same user. This is all part of integrating your Web marketing sales efforts with follow-through tactics.