Home Business Update
The home business update is basically a series of written notes and thoughts, designed to enlighten ones understanding of home business. These notes are a result of the Publishers experiences with home-based business concepts, and Internet marketing strategies.
Theories and work from home business strategies can and do change! But so far the basic structure has remained intact! It is laid out in a relatively easy to understand manner that is hopefully easily digested by even the greenest novice.
The opinions written and expressed on the home business weekly update are those of the author, and should be considered as such.
Youtube For Business
In case you haven’t noticed, or you live under a rock, Youtube has become a stellar success over the past few years. As a provider of “channels” in which users can upload and share their videos for free, it is also a great way to advertise your business. Just use their handy search bar at the top of Youtubes page, or on your own page, and type in business, and you will see what I mean.
Most modern laptops (if not all) are now equipped with Web Cameras. This is ideal for the frugal or budget minded. The image quality is not great on most, but you can always buy a cheap Web cam separately that will produce much better results. A Web Cam will also allow for easier angles and shooting without the need to be constantly fiddling with or having to move your laptop around. Web cams are light and small, and some are even made wireless for greater functionality and movement, although they are more expensive.
There is another route to go however, which made a lot of sense to me in a multi-faceted sort of way. It was the decision to buy an HDD camcorder, or Hard Disk Drive camcorder. I used the logic that it would be a great idea to have a useful device that could not only be utilized for business presentation purposes, but also for leisure and so called home movies. This has worked out perfectly so far, and the Kids just love it, and are eager to participate.
My Camcorder is a JVC Evario, and it takes great movies and even still shots or pictures. The sound is great and even records and plays back in Stereo. A function that the old units of yesteryear failed to make good on, and were somewhat compromised with true sound quality. The JVC has an excellent user-friendly nature to its use, and makes an easy upload to Youtube rather painless. There are different methods of accomplishing this task such as the one touch export function, but I like to use the upload from my computer once downloaded. That way I have the files already stored on my hard drive.
So now back to business and making a short movie or presentation for your business. The time limit for all current amateur uploads to Youtube is 10 minutes. And it has often been said by the (Pro’s) that “the shorter the better.” This limitation of recording time also helps to keep it short and sweet, and not long and boring. This point makes a lot of sense and has a lot of merit to the way we view information on the Web. We want information now, and without a lot of fuss, filler, and clutter.
Creating your own channel at Youtube is typically as simple as signing up for their free service. The process of uploading your videos for business, pleasure or sharing is fairly basic, and there is a lot of information and help at your disposal to get you started. One nice feature that they just recently added is “insight.” This will give you information related to your audience such as views, discovery, and other analytics. Not a bad deal for free home-based advertising.
See my
video Free Work At Home Job Opportunities
A Residual Income Business
The instability within the economy of not only North America, but around the World has an ever increasing number of people considering home business. Home workers and Entrepreneurs are of the most part looking for a residual income, or some type of marketing process in which to fall back on. Especially in hard times and with reoccurring job loss. A residual income starts with planning, so lets look at a few ways we can achieve it.
All businesses that receive a residual income obviously need to promote or cater to some type of product, service, or derivative of such. Articles that provide information with links to affiliate programs or MLM opportunities are a good example of this. Along with Websites that provide pertinent information, and even follow-up newsletters and reporting. You can find many affiliate programs which will pay you for such promotions via sales made through promoting their products through a Website or other online presence such as ads placed on other high traffic Sites.
Many affiliate programs that sell a product or service, allow the affiliate of such promotions to recruit others, and in turn make a small percentage of the recruitment of other affiliate sales. This can lead to a great residual income if the affiliate can compile a mass quantity of active participants into His or Her sales team. This may take some time and a lot of effort, research and work, but this type of residual income is only as good as the people or tiered affiliates working it. Once this type of network is setup however, it has a good chance of making money as people under you, also recruit others.
Starting a residual income business will need a steady stream of traffic that is targeted for your better interest, and supplies you with prospects of interest. You will have no income without people ready to buy, or who have some sort of interest in the wares or product you promote. A consistent approach to marketing and traffic flow is the key consideration to enforcing awareness of your business or affiliate marketing maneuvers. And do not be afraid of spending a little money, or more as your budget allows on advertising. Moderate expenditures are usually the way to go until manageable returns are realized.
It is important to also realize that all residual income opportunities are not legit, and some are not even well established enough to realize profit. Doing your research as I discuss in my other articles on finding legitimate home jobs and opportunities is a definite must. Your business is an entity that must be procured and realized in its fullest by you, the owner and operator. Do not expect anyone to do the work for you, or help you in times of crisis. You and you alone are responsible for your income streams and being accountable for the decisions you make related to cash flow or otherwise.
To say that creating a residual income is easy would not be a very accurate conclusion to make. But for some people creating this type of income or wealth comes more naturally and procures much easier than it may for others. This style of income is also not for the faint of heart, as it usually requires strict amounts of patience and an attitude to match. But the results of ones hard work and achievements can pay off sweetly, with the reward of having residuals and money rolling in 24 hours a day, 7 days a week!
Franchise Opportunities Are Now At Homejobsite.com - Home Business Update
In our search for free to join work from home jobs and opportunities we come across many “free to join” or so-called as such. One may need to ask themselves the viability of entering such a program, and or opportunity. And one may also ask themselves if spending a few dollars, or more, will indeed propel oneself into a home based business arena worthy of making money.
The offline aspect for most Entrepreneurs is not off topic, or out of the question when considering a keen source of income that can be acquired from home. On my site I have listed many money making home jobs and work at home business programs and opportunities that not only make sense, but also make money. And if you take a grand tour around homejobsite.com, you may find one that is just right for you. But lets look at some new alternatives that do not include working for, or with someone else.
Franchise opportunities are a big source of income for many who decide to delve into the small business aspect of better living. Consider the best scenario of becoming involved in a McDonalds or Best Buy Franchise a few decades ago. This naturally goes without saying, that you would probably be very well off, if not millions well off. Money is not everything, but I am sure it is well enjoyed by most of us blue-collar people. And in North America where 99% of the populace is spoiled and materialistic, a little extra coin sure comes in handy.
Not every franchise is going to bring in the cash flow of the big food chains that partner with franchisees. Big food chain establishment also requires a heftier cash outlay of not only start-up fees, but also overhead and building costs as well. I know that most people who visit my site are usually not loaded with funds, but are looking for good alternates to the everyday grind and a chance to work from home. Franchise opportunities can offer a great solution to both. Most services can also be learned at a community college or from previous hands on experience.
Everybody has some sort of talent, and finding a franchise opportunity to suit your forte these days has become a lot easier. And even if you live in another country,
(Reside outside of The US or Canada) you will find that many American based Franchisers have opened the door to global expansion and working with new and broader fields within their industry. There are also many offline magazines that have great resources for home based business, including the Business Opportunities Handbook which may be acquired at many local bookstores, or magazine racks. This is a guide that can help in finding a franchise opportunity.
Not all franchise opportunities can be considered a work at home job or home business venture. Most will probably require you to get out and about to perform services, and others may require a mobile set-up to make connections with clients and such. There are still a growing number of franchises new and old, which can be done from a home garage or rural type property setting. The paper work for any type of franchise, be it home-based or otherwise, can always be done from a home office.
Franchise
Opportunities
Acme People Search Engine – Free To Join? - Home Business update
This week I decided to check out another “Free To Join” program that is becoming increasingly progressive, and I guess popular on the Net. My Internet marketing portfolio has always been wide open to new ideas and affiliate resources. While we always strive to look at new revenue streams, one must consider the viability and usefulness of such offerings. So I decided to sign up and find out if some money could be made with this new venture.
Acme People Search Engine is advertised as a “free to join program” that is boasting an easy to implement and make money from home opportunity. I have investigated many types of programs in the past, and have found out that nothing much has changed. I have also been privy to however, that the newness of some programs might offer something fresh and enlightening in the way of creative efforts being made available to home workers, looking for something that is truly free.
The main Dude in charge of this operation is someone named Tissa Godavitarne, of Acme People Search Engine. He also puts humbleness aside in his strides to let you know he has the best money making program on the Internet to date. He also makes you well aware that it is a free to join opportunity, with a 3-step implementation upon signing up for his program. Free did you say? After completing step 1 and proceeding into the second step I learn that there is a hosting fee and domain registration involved. This is the catch, and there almost always is one, $120.00 dollars worth to be exact.
Without going into a lot of boring detail, the programs main feature is centred on Tessa setting you up with your own People Search Engine that features multiple income streams. And he also boasts the fact that 30% of all searches on the Internet concerning the big three, Google, Yahoo and Bing, are people searches. This may well be true, but do these searches involve background checks like his search engine is mainly geared towards. People looking for information on Brittany Spears are probably not looking for a background check, and will not likely get her personal information if they try. That is for tabloid readers.
The fee for domain registration was a real red flag for me, but I still wanted to remain optimistic. Tessa is so certain that this program will make anyone money that he even says he will advertise your engine for you in the SE’s until it makes $125.00 dollars. Deposited into your account, or something like that. This is where some extra reading and investigation came in handy, as it usually does. His TOS makes it plainly clear that in order to reach minimum payout, (or to receive payment) you will need to earn $200.00 dollars. Clever indeed, and obviously a well-planned and thought-out device engineered for his protection.
Still, I wanted more information concerning his program’s earning potential, but was starting to grow weary of the whole operation. I can only spend so much allotted time on one potential moneymaker, and spending time on Scams is not productive. I am not saying this is a Scam, and I am sure it is not. It is just another familiar set-up reminiscent of other types of programs I have tried. The familiarity resides in someone setting you up with a website or web presence, you paying the hosting fee’s associated with such, and the program operator or owner pocketing a good percentage, guaranteed. But really what this all boils down to, is weather or not this program is worth the fuss, and make you money!
Checking up on anything Web related is relatively easy. I have written about this easy to use method several times for investigative purposes. You can use the keywords Acme People Search Engine followed by the word Scam, (or omit the word Scam if you want different results and have the time) included in your search. Google is my favourite, but I will use other search engines for more information if I feel the need, or I am really into digging deep with something that may hold merit.
So what do we find out about Acme People Search when performing a search? A lot of promotion and small articles written by members and promoters of the program. Not a lot of detail is given about the three steps, especially the 120-dollar fee. I also noticed that the word free was mentioned rather loosely, if not pointedly. And you may notice the addition of affiliate links stuck in here and there, but usually at the bottom of the articles. After a while I lost interest and decided to call it quits on this project / program. I do not promote this program in any way and probably never will, unless of course it becomes truly free.
Note: Affiliates touting programs is nothing new, and is really all part of affiliate program promotion 101. In my opinion, the main selling feature of the People Search Engine is it’s down line revenue stream, or MLM type characteristic. This is the home business update
Job Hunting In North America
Job-hunting for North American candidates is facing many difficult challenges in employment quality. There are not only fewer placements and opportunities to be had, but hiring freezes have come into effect and many direct marketing recruitment firms have been very adamant in declaring direct marketing recruitment as a tough proposition.
Job candidates and employers are now forced to take a more reasonable look at the demands that both parties need to resolve. It is the dramatic way in which companies are changing their policies in key ways that effects policy changes in the work place, and ultimately the recruitment of new talents. Experts have also been observing the requirements of employers and the job seeker as one of mismatched ill-fitting compromise. Job candidates are now trying to get a leg up on the hardened industry that they so well trained for.
The demand for certain skills is in more need than others. In a recent survey conducted by Bernhart Associates, hiring categories for certain types of positions by more than 400 hiring managers and HR pros related that companies are hiring in the fields of analytics, and business and sales. E-commerce related positions are said to be in great demand.
As far as freelance credentials go, experts in project management are on the list of desirables. In relationship to jobs that industry experts hold in demand, database and direct marketing hold a key value. But sectors such as health care, pharmaceuticals and other retail sectors are industries that are in need of a critical strategy review to support their growth. Employers are looking for multi-faceted employees with recently updated knowledge for positions in these sectors. They want to know how an employee can be beneficial to their growth.
It is a strange onset that many hiring managers are having trouble finding the right candidates to fill their positions. Jobs in the professional marketing industry are becoming increasingly harder to acquire and even hold on to. As employers become more demanding and even less inclined to compromise, (as there is no shortage of candidates who have trained for corporate marketing positions,) job applicants are in dire need of a company to get started with. Not to mention all the competing marketing veterans who have lost their jobs, or were victims of downsizing.
It is obviously an employers market that dominates our job industries finest job seekers and skilled workers. But some corporate heads and hiring managers have revealed that they our not only looking for people with a great education and smart as a whip, but applicants who are fun to be with and share an urgency in the companies vision and success. Employers are always on the lookout for new talent and skilled people that can help them realize better profit margins, yet are faithful and diligent workers.
Ways To Back-up Your Files & Documents
Losing data or even web pages is a big downer, and can lead to many hours of downtime and frustration. Not to mention a loss of revenue and or implementation of new ideas or time spent online promoting your business. Computers always tend to fail at the best of times, and when they do, there is not much you can do about it. Online marketing or online business can sometimes become frustrating enough without computer failure or loss of data
Previously I have written about backing up files in case of data and file loss. We can transfer our files to disk, or even store them online using a service that provides data storage and protection of your valuable work or files. Norton the anti virus company is one of these providers, and among a whole slew of file storage providers that are now popping up here and there. There are many to choose from, so do your shopping and try and seek out the best deal if this is what you want.
Folders that should be a high-level consideration for system backup would probably start with the Documents, or My Documents file folders. Others including the start menu and desktop items can also be of great importance. Also do not overlook the Favorites menu, as lots of important information and links are usually stored there. One of the first things I do when I purchase a new computer is to transfer files from my old “My Documents” and “My Favorites,” to my new home business computer.
To the best of my knowledge, today’s retail computer market does not supply a Windows CD software disk with a computer. This handy feature absent in our new era of software piracy is no longer supplied with a legit computer purchase. You will need to do a backup to disk that most computers are just ailing for, and with so many prompts and icons readily available, it is just clicks away and ready to implement. The backup to disk option will make sure you have a copy of your Windows operating system.
It may take a little more time to transfer your files to disk, but I feel a little edgy about transferring them to someone else’s online database. The main difference with the disk backup, opposed to online backup is you will need to continually make disks as new information and files are created. Online backup, depending on the provider you are using, will always have your files ready for your system. Or so the story goes. Again, make sure you know whom you are dealing with, because your business files are important.
No Recession Here!
With the political views that take place on the recession, it is hard to know where we stand in an economic downturn. It is usually hindsight that makes us realize why we should of saved up for hard times that come upon us every 2nd or third decade in not so extreme proportions. But human nature dictates illogically to the few, and credit seems to become a four-letter word for most who abuse it.
I am still working and making money from my home jobs and opportunities. They are a recession proof model that is immune to being fired, or downsized. Income may have slowed a bit, but it is still there. And if you plan ahead for the economic down times, it is not a problem. I actually find that when I shop around during a recession or hard times, I get much better deals and I come out even anyway!
No one can predict the future, and I sure as hell will not even bother to try my amateur prophesies in accordance with anything even remotely political. All that is beyond my control or above my understanding of world order, or even local economic status. But when I see thousands of people losing their jobs every day, the reality of what you do on a day-to-day basis is of great importance. Especially to ones own bank account. Working for yourself I have wrote many times in the past, is calling the shots and knowing where you stand financially, especially with a lay-off.
When I used to work a construction job for a local company, I had to endure many hardships of labor. Getting up in the morning to commute to the daily routine of being told what to do with a variety of instructions was commonplace, and oh so boring. The owner or boss of this company has since fallen on hard times, and I am soaring to new heights of motivational income. He now has to work hard while I work my own hours and make my own business decisions. For good or ill.
I look back at the hard times in my life occasionally with a melancholy concern that I will hopefully never have to work construction again. Working from home on the computer is my passionate reality, but I would still settle for my own offline business if need be or the situation called for such measures. A recession will always make people worry about their job security and cause people to panic. This includes the people who are “in charge” and make great financial decisions on a daily basis.
Working For Your Money
It has often been said that there are only two true facts or things that you will be exposed to, or two things that are definitely certain in life, and that is death, and taxes. Well I think that this great profit, (whom ever was this great originator of such a prolific comment) left out the definite 3rd part. Now that would be work, would it not? Even the laziest of bums has had to wipe his backside or push a used shopping cart around, making that, probably the easiest form of self-employment.
Even the most blatantly wealthy Individuals work at something. Some are even workaholics and work more than the so-called “common man” in their efforts to excel or make even more money than they already have. Some people call this greed, but many an Entrepreneur or self made man or millionaire will call it ambition, or a drive to ascertain and develop self worth. Rich people may find more time to spend on the golf course, but many will be taking care of business on a regular basis.
It has been told by a high percentage of lottery winners, that winning the lottery is not a great thing. In fact most lottery winners have testified that it is surely a life changing event, but not in a good way. Yet more people than not, constantly buy lottery tickets even to the point of forfeiting common luxuries such as coffee. With the odds stacked sorely against them, they still buy the ticket or the scratch and win. Baby needs a new pair of shoes, and I need to gamble. This is the sad and deranged philosophy we are exposed to daily, all the while waiting in a line for these suckers to move aside.
Gambling is a real worldwide problem that seems to be getting worse. I find it rather amusing to watch people who are greedy, become so easily parted with their money by participating in card games or other games of chance. Earning money is not a game, and it should be taken seriously. Casinos have the odds all figured out, and the owners of these establishments know that they are constantly losing small amounts, but winning much larger at the same time. They are working for their money, and working for yours as well.
I wrote this little article because I am painfully fed up watching people throw away their money on the lottery. It would not bother me so much if I did not have to waste my time standing in line behind these people at every variety store or gas station I visit. Acquiring Money usually requires lots of effort or even hard work, and winning it is not always the best way. Some people resort to stealing it, but that comes with its problems and risks as well. If you are rich, then by all means go have fun at the casino or lottery. But if you are not, stay out of the lineups unless you actually need something.
Pricing Your Product – how Much Will You Charge
Pricing your product or service appropriately can play into your success as an important factor when selling a product or service online. People tend to shop around especially in hard times, and being greedy is not the best way to make money or become successful. Because proper pricing can be a do or die formality, especially where your business is concerned, you need to understand the crucial elements it entails.
Prices that are set too high will make your customers or clients want to shop around. Even if you have high quality service on items they are seeking, people always want the deal they can brag about to their friends or family. But conversely if you set your prices too low one of two things may happen. You will be overrun with customers as most people love a bargain, or your sales will decline as too many people do not trust the too good to be true pricing model sometimes set by conmen. Your margin of profit will probably suffer and put you straight out of business.
There is a key element to pricing your product that incorporates a compromise that pays you what you are worth, while generating a good income for yourself. There are a variety of ways to set the pricing for your products. But good pricing methods will usually come with trial and error, and evolve with experience. This is all totally under your own control. One of the most obvious ways to find a price standard would be to check the pricing of your competitors. This will give you a starting point and a value in which you may try to under-cut.
If sales of your product are not high enough, and you are receiving an ample supply of targeted traffic to your site, you may want to lower the price. An alternative to lowering prices is to offer a bonus, such as a “Freebie” that will make your customer feel as if he / she just got a bargain. Many online business owners use incentives to persuade customers to part with their cash, and it does work, sometimes exceptionally well. Conversely you may find that sales are high, and income too low. Then you need to raise your price, but never make huge upward price fluctuations. Marginal price setting is a better move.
Pricing your product line or service to maintain decent profit margins, usually requires some strategy or basis to follow. The model you set up for your business may need constant attention. Ever changing factors such as the economy, or supply and demand issues will most certainly play an important role when having to strike a balance between sales income and profit margins. It is all about paying for expenses while providing an income that you are happy with, while allowing for your business to grow and prosper
Working From Home With Satisfaction
Having a spouse or common law partner that does not see eye-to-eye with what you are trying to accomplish as a home based entrepreneur can be most unsatisfactory. People or spouses, who are ignorant of the fact that making money online from home is a way of life, need to be updated regularly. Work from home jobs need to be taken seriously, and therefore need special attention. And although others will not always support you in your good intentions, you may need to formulate a plan to get rid of distractions.
Right now my wife is in the same room making noise and cleaning dust off of her plants! This could have been done many hours ago, but the fact that I am in this room makes for a suspicious need to bother me. Never mind the fact that I am a paying partner for most of our household needs, and need my workspace and time to make that grade. I do not bother her at work, nor do I supersede any type of involvement with her relations there. When I work at home, I try to give it my full concentration.
To get rid of distractions, one must carefully explain to the offender, why they need the space, and why concentration is so important. Working from home is not much different from an office job in relation to the fact that some people at a public work office can bother you in the same sort of way. Not letting someone do his or her work is a blind eye. Not being able to accomplish your work without distractions of the plural form, can become a headache. No one needs distractions, and home business owners seem to suffer the most, and usually require the most peace and quiet to accomplish their task.
A garage or shop office, as I like to call them, work quite well. Any separate room with enough space and a lock on the door can also work wonders. I am not talking about phasing out the whole family, and alienating anyone here. But more to the point of making family members, and even friends, aware of the fact that you need to get your work done. I have used these tactics with great success for years now. But the real forthcoming truth that comes into play is that people forget, and you need to keep reminding them. Work from home satisfaction comes with understanding.
How To Make Money Writing What You Love
Writing about your love does not suggest that it only be about someone you care about or are in love with. Here I make a noteworthy suggestion that in order to make money online, especially with a website and as a publisher of such, you may want to consider your passion. As some of the most trafficked sites on the Web are full of information that is not only unique, but also informative in nature, and are actually run by real people with a passion for creating content on topics that interest both them and their readers.
You do not need a sophisticated website that caters to fancy design, has leading edge functionality and gimmicks, or flash presentations to make money online. Some publishers possessing the blandest and simplest websites receive massive amounts of traffic, and this is not by co-incidence or deceptive tactics. The publishers of these sites create useful content, not pictures, and use keywords pertinent to which they target as an audience.
A well-designed and clutter free text website makes for a better reader experience, and also for the people or visitors you want as potential buyers, or people that browse your site, and will want to return as a repeat visitor. For most people in this business that make money, publishing original pages and articles on their own Website, can be more of a fun hobby than even work. It also has the tendency to make lots of money if they spend the time to actually research their topic of interest. Useful information will always score big points with Search Engines as well as your visitors.
Owning a valuable piece of Internet real estate is a home job that is second to not much. Writing and creating your own website content, and then publishing it will become second nature as you progress in the field related to your topic, and all the while having fun. You will never get fired or downsized from this job, (if you can call what you love doing work,) and the benefits of making your own hour’s to match your lifestyle does not even need reference. Many successful Site owners consider writing for their site a passion. A leisure time indulgence that makes them even makes them money. This line of work is rarely considered a real job!
The desire for useful and informative information taps into the solid foundation of why the World Wide Web was first conceived and made available to the public in the first place. Millions of people search online for information they consider of value to them daily, looking for Sites that deliver the goods and provide them with a fundamentally easy to use tool to feed their brains. Successful website owners and publishers realize this, and are rewarded with visitors that will spend time and even money on their Sites.
The Right Road To Meeting Your Goals
Home jobs may take on many different faces, on our road to success, and as we try to learn what is best for our productivity. Having a successful home-based business goes hand in hand with the work from home scenario or home job approach. Even the topic of marketing, (which may be a home job in itself,) is subject to scrutiny as we learn to consider many different alternatives when working at home. We must actually discern as to what a home job actually is, or is not.
Traditionally when most people start looking for a home job on the Internet, they are generally interested in working for someone else and getting paid, and usually doing so with very little effort. So the avenues and roads to success can obviously become more and more complicated and blocked as we venture forward in our search for a moneymaking opportunity. This is why we integrate Internet marketing into the home job playing field. As marketing can take on many different fields and aspects, it is another common choice for online home business.
The complicated manner in which we now perceive a home job is not always that complex. We may now see that limitations are only created by our failure to open our minds and be less judgmental when considering different options regarding work from home opportunities. And as these opportunities present themselves, we need to be aware of meeting goals both financially, aptitude wise, and in a lucrative fashion. This also means that people looking for one certain home job opportunity, should not exclude the other alternatives.
The right road to meeting your goals is a life choice that only you have control over, and need to make. Networking has its advantages, along with cold calling, but most people enjoy or prefer the impersonal approach. They do most of their correspondence through email or Web based ads. This is the ultimate choice for marketers who are not “people persons,” and have not achieved good sales results in the past.
Becoming a data entry or customer service representative will require either some sort of experience in the field, or the desire to learn it as well. There are however many companies that will train you, as long as you have the desire and aptitude. If you have been a teacher in the past and need to work from home, these positions as well are also available.
But the freedom of self-employment is obviously lost with the data entry type of home job; as opposed to being a self-employed Internet based marketing entity. People who implement an affiliate based network or program and can sell other people’s products or services utilizing ads and Websites, can, and will do well. When working for someone else you may always be under scrutiny. When working for yourself, you have no one to answer to but yourself!
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