Influencer MarketingInfluencer marketing is getting someone with a visible or credible influence related to a certain area of expertise that can endorse your product. The concept relates to someone who is in fact a marketing genius, and has a cool head and a successful background dealing with promotional ideas. This person creates a trust or bond related to the product and makes the potential customer feel that they have made the right choice. The customer also may be inclined to think that if they buy the product, they will become more like the Influencer. Big business uses this type of marketing to endorse their products exclusively. They try to make customers believe that if people wear their clothes, which may be similar to movie stars, or rock musicians, they will look more like them, and perhaps be more like them. When someone like Tiger Woods endorses a certain type of golf club or driver, you can bet that many a golfing fan will feel that if they own that particular brand, they will play a much better game of golf. It is the same idea or logic that Zellers uses to promote the Paul Stanley Kiss guitar. Credibility these days is everything, especially with more people using consumer reports and possessing a more skeptical outlook than ever. Influencer marketing is the solution for most businesses that need to rely on the emotions of their clients and customers to break the skeptics. This indirect selling ploy is also dependant on who is delivering it and the effectiveness it will have when using the right influencer for the job. This marketing fundamental also relies on appeal and admiration, not just expert opinions or sound advice. Catering to the influences that your end users are receptive to is a natural fundamental used by Gorilla marketers, and even small business owners worldwide. Many business owners or promoters do not only focus directly on the end user, but rather people or influences that the end user or customer respects or admires, or would like to emulate. Marketing through influencers can even work well even when your target audience if fed up with, or totally ignores direct message marketing from yourself, or all marketers in general. Product advocates can them become a powerful and influential marketing tool designed to increase the bottom line of any home business large or small. Why is influence marketing so effective compared to other ways of marketing? The answer to this question is pretty simple, and when you think about how people are generally influenced, it makes good sense. Peer pressure has been the common factor that rules the herd mentality for most people who just want to fit in. You may remember that insane and ugly trend with the baggy falling down pants, which not only influenced teenagers to wear them, but adolescents and even 30-year old plus people as well. The same goes for the pink dress shirts worn by some “trendy” Men in the late eighties, before they finally figured out that blue is for boys.
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