Reciprocal Linking For Home Business Websites

When reciprocal linking to other Sites from your own home business Website, you may want to be careful of whom you are dealing with. Or whom you think you are dealing with. There is a whole degenerate wave of fiendish webmasters that want to trade links, and will deceitfully give you a worthless link that you may think is worthwhile taking advantage of.

Enter Friday May 8th 2009, and my daily email quandaries. Once again I open another message from a Webmaster who I understand wants to trade links. I have basically given up on link trading in the past few years for several reasons. Two of the most notable are that it can be very time consuming, and the Search Engines do not put as much importance on it anymore, as every serious webmaster (and even the not so serious) are doing it. Yes this little SE secret or reciprocal linking was introduced worldwide ages ago, with practically every marketing e-book out there!

But back to this real concern of reciprocal linking that to date is my latest picky summation of an ongoing load of foul play in a sea or virtual BS. So stick with me here and let me see if I can’t let this one melt into your mouth.

Webmasters/Website publishers like to exchange links for link popularity and SE rankings, so it may seem. And done properly it can be a good relationship between the two. It has always made sense according to the in the know webmasters, that if you cannot find what you want on my Site, I will post a link to your site, or someone else’s. This is how we provide pertinent ongoing information, and direct visitors to other sites that may have the information, product, or service our visitor’s desire. This works as long as the theme is relevant, and the static links are relevant as well.

The third and more important reason I take less time reciprocating links, stems from the May mailing, and others like it. This all begins with some Bozo sends me an email proposing a link exchange. Well fine and dandy, I will have a look (and you have to look closely) at his site and proposed exchange. I noticed that he has actually placed a link to my site on a low traffic Site, not the main Site he was boasting about for exchange. This is worthless to me, and if I had not taken a close look at both domains, I may have gone for the reciprocal exchange. Which would not of actually been a reciprocal trade to begin with.

I hope you get the picture of what I just conveyed in the above paragraph. To put it simply, he sent me two click-able links in his email, hoping I wouldn’t notice he was giving me a listing from a useless domain. This is not the first time I have run into this sort of foul behavior from Webmasters. But this is the only time I ever emailed one back, asking about the second site, and why. I have not yet have received a reply, and do not expect to get one back regarding the reciprocal linking exchange.